Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

Marketing for the 21st century small business is more dynamic and more challenging than ever before in the course of history. The world has simultaneously opened up and yet niched closed in many ways. Today's businesses are challenged by a couple of dynamics that did not previously exist in the business world: 1) choosing between traditional brick-and-mortar and web-based business or one that combines both features; and 2) deciding whether to focus locally, nationally or to spread into the international waters of business.Both of these dynamics add concern and a new focus on strategy for most businesses. Starting a new small business is both more challenging and more interesting. This course offers fresh insights to many marketing issues that you may otherwise dismiss as "not me", but which will help you to create your marketing plan. Your new company's ability to withstand the tests of time and the challenges of our fluctuating economic world will prove this course to be a well spent investment.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

This course and MKT483 provide students with practical and professional experience through work with approved organizations. It should prepare students for near-future job opportunities.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

This is an Extension course for MKT72

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

This course provides you with a systematic framework for business analysis and equity valuation using financial statement data and demonstrates how to apply this framework to a variety of investment, lending, and reporting decisions. The course is designed to improve your ability to assess a firm's financial performance to date through analysis of its financial statements and accounting policies, forecast the firm's future performance, and estimate the firm's intrinsic value implied by your forecasts. The course also integrates recent forecasting and valuation findings from academic research. The student should leave the course with the ability to generate reasonably accurate (or at least logically consistent) forecasts of a firm's future financial performance, including revenues, earnings and free cash flows. The class also presents all the major valuation models in a unified framework so the student should be facile in moving between discounted cash flow models, residual income models and models based on market multiples such as price-earnings ratio and the market to book ratio.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

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