Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

Entrepreneurship is the discovery, enactment and pursuit of new business opportunities. Successful execution of an entrepreneurial idea requires a sound marketing plan. In this course, we will investigate how marketing tools can enable entrepreneurs to realize the full potential of their ideas.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

This course provides an integrated strategy framework for entrepreneurs. The course is structured to provide a deep understanding of the core strategic challenges facing start-up innovators, and a synthetic framework for the development and implementation of entrepreneurial strategy in dynamic environments. A central theme of the course is that, to achieve competitive advantage, technology entrepreneurs must balance the process of experimentation and learning inherent to entrepreneurship with the selection and implementation of a strategy that establishes competitive advantage. The course identifies the types of choices that entrepreneurs must make to take advantage of a novel opportunity and the logic of particular strategic commitments and positions that allow entrepreneurs to establish competitive advantage.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

The development of a green economy is gathering global attention as nations undertake new economic development strategies that take into account social, environmental and economic dimensions. The implementation of an economy that is environmentally sound and sustainable is becoming a socio‐economic and political necessity and an imperative. This course will address the various dimensions, challenges, and opportunities permeating the global green economy, paying heed to the key drivers of the global green economy.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

Social entrepreneurship is a rapidly developing and changing business field in which business and nonprofit leaders design, grow, and lead mission-driven enterprises. As the traditional lines blur between nonprofit enterprises, government, and business, it is critical that business students understand the opportunities and challenges in this new landscape.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

So you want to do a startup and you know that you need funding. There are multiple ways to fund a new venture: bootstrapping, economic development, angels, and venture capitalists. The question is what are these funders looking for in an early stage investment? What is important to them? How do they decide which companies to invest in and which not? This class looks at funding from the funder's point of view and provides the student with a framework of the investment process: investment criteria, sourcing, and selection, due diligence, deal structure, valuation, and post investment involvement. Real companies seeking funding are used for the final project in which students will be expected, as investment teams, to make investment decisions and convince their fellow investors (the class) to join them (or not). This is a highly interactive and project class. There will be multiple guest speakers. Prerequisites: Students are highly encouraged to take any of the introductory entrepreneurship classes offered in various schools and departments. While no financial background is required, this class will not cover the basics of entrepreneurship from the entrepreneur's perspective, but will be looking from the investor point of view.