Faculty : Faculty of International Business and Humanities
School : School of International Business
Prerequisit Course : LRA405 and LRA406
Credit Hours : 4.00
Offered For : Under Graduate
Course Description :
This course and FIN483 provide students with practical and professional experience through work with approved organizations. It should prepare students for near-future job opportunities.
FIN483 - Senior Project Entrepreneurship 2
Faculty : Faculty of International Business and Humanities
School : School of International Business
Prerequisit Course : FIN472
Credit Hours : 4.00
Offered For : Under Graduate
Course Description :
This is an Extension course for FIN472
MKT232 - Consumer Behavior
Faculty : Faculty of International Business and Humanities
School : School of International Business
Prerequisit Course : HUM121
Credit Hours : 3.00
Offered For : Under Graduate
Course Description :
Marketing begins and ends with the consumer - from determining consumer needs to providing consumer satisfaction. Thus, an understanding of consumer behavior is critical in successfully managing the marketing function. The purpose of this course is to introduce you to the study of consumer behavior. We will explore psychological, sociological, social psychological, and cultural perspectives and examine their usefulness for developing marketing strategies.
MKT241 - Services Marketing
Faculty : Faculty of International Business and Humanities
School : School of International Business
Prerequisit Course : MKT231
Credit Hours : 3.00
Offered For : Under Graduate
Course Description :
This course provides in-depth knowledge about the key issues in service marketing, frameworks, strategies and tools to address the challenges of marketing and managing services, whether in a manufacturing or service context. The course includes the following topics: Service marketing, frameworks, strategies and tools, Social media and how social media will affect service marketing, how services are different from products and what unique challenges they pose on marketing and managing is necessary.
MKT351 - Integrated Marketing Communication
Faculty : Faculty of International Business and Humanities
School : School of International Business
Prerequisit Course : MKT231
Credit Hours : 3.00
Offered For : Under Graduate
Course Description :
Rigorous evaluation of elements for the effective development, implementation, and management of advertising and integrated promotion campaigns
