Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

No Courses Description

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

This course provides an introduction and a broad overview of the Organizational Behavior (OB) field. It presents fundamental concepts concerning OB, its nature, aims, Theories, concerns, and guiding principles. It is also dedicated to introducing students to the three levels of OB: the Individual, Group, and Organizational Levels: motivation; group dynamics; roles, norms and status; decision-making; power and control; conflict; and leadership

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

This course introduces the concepts and applications of laws that affect the business enterprise. It is a study of the everyday legal problems encountered in business with emphasis on the areas of legal procedure, contracts, agency, employment law, business organizations and torts, with cases relating to these and other areas.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

This course helps students understand marketing, the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Effective marketing is critical for the long-term success of any business organization because this function ensures that the firm attracts, retains, and grows customers by creating, delivering, and communicating superior customer value. This course covers, Definition of Marketing – Objective of Marketing Systems – Hierarchy of Marketing Systems – Role of Marketing for the Economic Unit with Planning Strategy – Concepts and Practices in Strategic Marketing – Process of Marketing – Marketing Information System –4” P´s” of Marketing (Product, Price, Place, and Promotion) – Consumer Markets and Purchasing Behavior – Pricing Strategy – Marketing Channels – Communication Marketing Means: Advertising and Promotion.

Faculty : Faculty of International Business and Humanities

School : School of International Business

Course Description :

This course focuses on the General framework and the details of the financial statements. It is an in-depth study of the process of preparing and presenting financial information about an entity for external users. Topics vary but typically include: The conceptual framework for financial accounting and reporting, the basic financial statements, accounting for current and non-current assets, and accounting for current liabilities.